“Saving something in your Pocket is different from, say, pressing the ‘like’ button on it,” Alex Dalenberg, Pocket recommendations editor, added. “Our users do an incredible job pointing us to fascinating, entertaining and informative articles and videos and more.” “I’m consistently impressed and delighted by what great content Pocket users find all across the web,” said Maoz.
And it’s done in a way that respects and preserves the privacy of Pocket readers. The curator team makes sure that a wide assortment of publishers are represented, as well as a large variety of topics, including what’s happening in the world right now. Pocket’s human curators then sift through this material and elevate great reads for the recommendation mix: in-depth features, clever explainers, curiosity chasers, timely reads and evergreen pieces. From this activity, Pocket’s algorithms surface the most-saved and most-read content from the Pocket community. I’m actually doing my job,” said Amy Maoz, Pocket recommendations editor.Īmy and colleague Alex Dalenberg are two members of Pocket’s human curator team, and they are some of the people who look after the stories that appear on the Firefox new tab page.Įvery day, Pocket users save millions of articles, videos, links and more from across the web, forming the foundation of Pocket’s recommendations. “I’ve always loved reading, and it is definitely a thrill to read all day at my desk and not feel like I’m procrastinating. Its recommendations are vetted by thoughtful, dedicated human editors who do a lot of reading and watching so you don’t have to dig through the muck. Pocket doesn’t send you down questionable rabbit holes or bombard you with a deluge of depressing or anxiety-producing content. You can get great recommendations and also save content to your Pocket, both in the app and through Firefox, every time you open a new tab in the browser.
Pocket, the content recommendation and saving service from Mozilla, offers a brighter view, inviting readers to take a different direction with high-quality content and an interface that isn’t designed to trap you or bring you down.
Many content recommendation algorithms are designed to keep our eyeballs glued to a screen, potentially leading us into more questionable, extreme or ominous territory. Even before we had a name for it and real life became a Nostradamus prediction, it was all too easy to fall into the doomscroll trap. That’s no surprise given that 2020 was one for the books with an unrelenting flow of calamitous topics, from the pandemic to murder hornets to wild fires. Last year a new phrase crept into the zeitgeist: doomscrolling, the tendency to get stuck in a bad news content cycle even when consuming it makes us feel worse.
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